Apple Vision Pro: Unveiling the Reason Behind Its Premium Cost

Displays Drive the High Price Tag

Apple's Vision Pro, the highly anticipated ARVR headset, has recently made headlines for its premium price point. While the device boasts impressive features, the primary contributing factor to its cost lies in the advanced display technology it employs.

Micro-OLED Displays Elevate Visual Immersion

The Vision Pro utilizes two micro-OLED displays, one for each eye, to present both the real and virtual worlds to the user. These displays offer significantly higher resolution and sharper contrast compared to traditional OLED screens, resulting in a more immersive and lifelike experience.

High Production Costs Hamper Production

The production process of these micro-OLED displays is complex and expensive. As a result, Apple has reportedly reduced its production estimates for the Vision Pro, which has further driven up its price.

The production costs of these displays stem from the need for precision manufacturing and advanced materials. LG and Samsung, the primary suppliers for Apple's micro-OLED displays, have yet to announce mass production schedules for tandem micro-OLED displays.